As an Account Executive at LinkedIn, I’ve observed that both Higher Education and Media have a lot in common, as both are important ways that our society learns and grows. They also present consumers with a broad array of options of where they should invest their valuable time and money. With so many options across both Higher Education and Media, it is critical to ensure your Higher Education marketing strategy is efficiently leveraging media allocation to maximize its reach to key audiences. It is equally important to find those audiences at a time when they are open to this […]
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