Editor’s Note: This guest post was contributed by Barry Feldman, Owner of Feldman Creative. The phrase “data-driven marketing” has been bounced around for so long it now sounds cliché. But still, and importantly, reliance on marketing analytics and the number of firms using quantitative tools continues to rise, as indicated by Research from The CMO Survey. However, the ability to master it appears to be forever evasive. Only 19% marketers claim to possess a high level of “data literacy” skills, according to MyNewsDesk. Look at this: SparkToro conducted research on marketing hiring […]
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