Terms You Should Know: A Glossary of Key Reporting and Analytics Terms on LinkedIn

While marketing managers may want data and metrics to guide our decisions, it’s not always as easy as it sounds. Gathering accurate data you can trust is a crucial first step, and then you need to analyze it and figure out how to act upon it. Clarity awaits in LinkedIn Marketing Labs. Among the free courses available to help you learn about the science of marketing and advertising on LinkedIn is “Reporting and Analytics for LinkedIn Ads.” This course explains the what, why, and how behind marketing measurement and optimization in Campaign Manager. Through these sessions, you can […]

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