What is CRM and why do you need it?

When people in marketing talk about CRM, they typically mean one of two things: the practice of CRM, which stands for customer relationship management; or CRM systems, the platforms that enable marketers to carry out customer relationship management. The two are pretty closely linked, as if you’re considering improving or building a strategy for CRM […]

The post What is CRM and why do you need it? appeared first on Econsultancy.
http://dlvr.it/Rs5FCL

Categories: Uncategorized