How to Win Over a New Generation of Technology Buyers

As digital transformation modernizes business at scale, technology has formed the bedrock of how companies navigate today’s evolving world of work. And with technology adoption now occurring at unparalleled levels, every player in the space will depend heavily on marketing to chart a path toward long-term growth. However, as with many trends of the 2010s, the traditional B2B blueprint for acquiring new customers is due for a refresh. Today, an evolved dynamic exists within the modern B2B buying landscape — a dynamic characterized by more apparent cross-functional collaboration and […]

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