Develop a Successful Marketing Strategy With Sales Tech

Marketing technology is no doubt an essential part of the marketing strategy. And the global market is becoming saturated — there were approximately 5,000 marketing technology competing globally in 2017 that exponentially increased to more than 7,000 by 2019 as famously portrayed by Scott Brinker’s Martech 5000 supergraphic. With too many options, marketers are increasingly finding ways to streamline their tools to break the silos and engage customers in a personalised way. Then there are the savvy marketers pushing beyond the marketing realm, aligning more closely with the sales […]

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