Marketing Book Worth a Look: ‘What’s Your Problem?,’ by Steve Goldhaber

What is the point of content marketing? It’s a question that could elicit all sorts of different answers from practitioners, but a fairly succinct and universally agreeable one would be this: solving problems. Content marketing itself exists as the solution to a problem (“How do we spread the word about our business and engage potential customers without relying entirely on paid advertising?”) but also works by solving problems. Nearly every piece of marketing content addresses some sort of challenge, conundrum, or sticking point for the audience; those marketers who are more […]

Categories: Uncategorized