Making a Breakthrough B2B Brand

Editor’s note: This post was contributed by Josh McClauss, VP of Marketing at Metric Theory. It’s not a stretch to say that most B2B marketers have just gone through our most challenging year ever. We have experienced longer buying cycles that have delayed sales goals that businesses depend on to operate. Between an overloaded inbox and DIY childcare, remote work has made it harder to reach buyers and more difficult to engage with them. It’s taken perseverance, and probably more than a few long days and late nights, just to make it to this point. As much as that is an accomplishment […]
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