thechapel.social offers performance driven digital marketing services and consultancy.
thechapel.social specialises in strategy, paid media and analytics.
thechapel.social offers end to end social media marketing, from strategy and planning, to expertly optimised content creation for paid and organic posts, to results that exceed key performance indicators and deliver against core business objectives.
thechapel.social social media strategy
Articulate the role of social aligned to core business need
Define core business objectives and individual stakeholder targets
Forecast budget for resource and content strategy deliverable to targets and objectives
Model development: decentralised, centralised, hub and spoke, dandelion, holistic, trifecta, paid earned shared owned (PESO)
Set and prioritise goals
Agree what success looks like
Audit and competitor landscape
Channel specific analysis and platform recommendations
New account profile creation, branding and optimisation
Existing account restructuring, centralisation and/or multi-channel integration
Granular insights, analysis and data driven decision making
Training, education and consulting
Organic content calendar/plan for live, video, animation, image or text only
Paid content campaign calendar/plan, monitoring and optimisation
Social listening, campaign and community management
Clear key performance indicators tracked over time
Direct and indirect conversion and attribution reporting
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